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O'NEILL COLD WATER CLASSIC RETURNS TO STEAMER LANE Santa Cruz, Calif., September 30, 2005 – Northern California's premier surfing event, the four-star O'Neill Cold Water Classic, will once again return to Santa Cruz's legendary Steamer Lane on October 19-23, 2005 as the final stop of the Macy's California Trifecta Surf Series. Surfing talents from all over the world will compete for the $75,000 prize purse in the final World Qualifying Series (WQS) event on the U.S. mainland.
Since its inception in 1987, the O'Neill Cold Water Classic has been the stage for some of the world's best surfing talent. The natural architecture of the arena-like setting is the perfect place to watch surfers battle it out in the cold, rugged conditions of Steamer Lane. Taking center stage will be World Championship Tour (WCT) competitors Cory Lopez and Timmy Reyes, WQS stand-out Roy Powers as well as Santa Cruz natives Jason “Rat Boy” Collins and the 2003 Cold Water Classic champion Kieran Horne. Current Macy's California Trifecta point leaders, Asher Nolan and Nathanial Curran will compete in the Cold Water Classic in hopes of winning the $5,000 Trifecta bonus purse . After the cancellation of last year's contest due to poor conditions, O'Neill has taken steps to be sure this year won't disappoint. “The O'Neill Cold Water Classic is a really important contest for the American surfers trying to gain points on the WQS,” says Bret Muhlitner, marketing director for the Santa Cruz-based O'Neill. “It's the last stop on the mainland and we have to come through for these surfers looking to get closer to the WCT.” This year, to insure the contest will run, regardless of conditions, organizers have secured permits for an additional surf spot 30 minutes north of Santa Cruz. The Cold Water Classic is the final stop of the Macy's California Trifecta Surf Series. PRIMEDIA's Action Sports Group (ASG) created the Macy's California Trifecta Surf Series in an effort to fundamentally strengthen American professional surfing. The Trifecta, which unites the Body Glove Surfbout, the Op Newport Classic and the O'Neill Coldwater Classic under a common banner, gives American surfers a chance to earn valuable points in their quest to advance to the ASP's World Championship Tour (WCT). As the final stop of the Trifecta series, the Cold Water Classic will determine the winner of the Trifecta points race and the $5,000 bonus purse. In an effort to raise funds to benefit the O'Neill Sea Odyssey (OSO), commemorative glasswear will be sold through a promotion with Coors at various Cold Water Classic parties before and during the week long contest. As of April 21, 2004, OSO has engaged over 30,000 youth between 4th - 6th grades, in an education program devoted to navigation, sailing, conservation, and marine science. The program, which takes place on a 65-foot catamaran sailing Monterey Bay and in a shore-side education center, is free of charge and entry is earned by completing a community service project. The OSO mission is to provide a hands-on educational experience to encourage the protection and preservation of our living sea and communities. FUEL TV will telecast the O'Neill Coldwater Classic on November 28, 2005. For additional dates and specific times visit www.fuel.tv . The O'Neill Cold Water Classic is also supported by Oakley, Coors, Surfer Magazine, Surfing Magazine, Surfing America and ASP North America. Check out the O'Neill Cold Water Classic and all of the Macy's California Trifecta Surf Series surf breaks at www.WaveWatch.com. About O'Neill O'Neill is the world's original surf brand. The family-owned and operated company distributes its products to 85 countries, including more than 2,000 specialty wetsuit and clothing retailers in the U.S. Consumer information is available at www.oneill.com . About PRIMEDIA'S Action Sports Group
Reaching more than 2 million enthusiasts, PRIMEDIA's ASG is the dominant force in the action sports and adventure sports arenas. In addition SURFER, the ASG publishes leading lifestyle publications such as Surfing , SG , Snowboarder , Skateboarder , Bike , Powder and Canoe & Kayak . PRIMEDIA's ASG delivers a cutting-edge network of online properties, events and television programming. Learn more online at: www.actionsportsgroup.net . About Surfing America Pro Tour This year's Tour includes stops in California, New Jersey, New York, North Carolina, and Mexico. The Surfing America Pro Tour is administered and sanctioned by Surfing America, Inc.—the North American Regional Office of the Association of Surfing Professionals (ASP). Surfing America is the recognized National Governing Body for surfing in North America. http://aspworldtour.com About Macy's West Macy's West, a division of Federated headquartered in San Francisco, operates 145 stores in seven states and Guam, with annual sales of more than $4 billion. At Macy's we are committed to supporting the communities where we live and work. In 2004, we raised and donated nearly $12 million in community support through our fundraising efforts. Federated, with corporate offices in Cincinnati and New York, is one of the nation's leading department store retailers, with annual sales of more than $15.6 billion. Federated operates more than 450 stores in 34 states, Guam and Puerto Rico under the names of Macy's and Bloomingdale's. The company also operates macys.com and Bloomingdale's By Mail. About Surfing America Surfing America is the ISA-recognized National Governing Body for Surfing in the United States. The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the World Governing Authority for Surfing, Bodyboarding, and Surfriding. http://www.surfingamerica.org
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